Over 300 businesses participated in the creation of this tool, through 22 pilot workshops co-hosted by Doughnut Economics Action Lab. The tool is designed to support workshops run by a broad range of people and organisations, including: business networks, start-up incubators, enterprise accelerators, think tanks, NGOs, certification organisations, business founders, trade unions, consultants, business schools, impact investors, community groups and thought-leaders and intrapreneurs within businesses.
It can also be used by those working within or with an individual business. The tool can be used by organisations or individuals who can gather multiple businesses for a workshop. The tool is for any facilitator of a workshop who is able to engage an individual business or group of businesses in exploring their deep design. To read the paper, click here or see the Downloads section below.
The paper was co-authored by DEAL and Centre for Economic Transformation. The tool is accompanied by a paper, What Doughnut Economics Means for Business, which contains background context and further detail on the core concepts as well as additional examples of business design. By diving into five layers of deep design, this tool reveals both design blockages that prevent transformative action, and design innovations that can unlock its possibility. These design layers powerfully shape the strategic decisions and operational impacts of businesses, and ultimately determine whether or not businesses can transform to become part of a regenerative and distributive future.
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